Theory Series

6 Essential Topics for Every Hairdresser to Know

Several years of traveling to teach and talking to stylists about the struggles behind the chair has enabled me to compile a theory series that reviews the 6 essential topics concerning our industry.  Completion of this online class will empower you to return to your chair equipped with knowledge and a path to travel that will elevate your craft, and with you, our industry.

1.      Expectations – setting reasonable expectations with your client with a thorough consultation using a printable consultation guide

2.      Lift- achieving the desired level of lift through formulation and technique

3.      Blend – creating graduation of color (fade from dark to light) from roots to ends

4.      Placement – determining where to place the highlight and leave the depth

5.      Time/Price – how to book and quote a client based on the desired result using a printable pricing calculation sheet

6.      Adding Back Depth – creating dimension with corrective formulation, placement, & technique

This Series includes videos of each topic above as well as doll head demonstrations and helpful handouts.

Future online classes and in person classes will expand on the topics discussed here.

Please enjoy!

Azadeh Rinaldi

Best educational course I have ever had!

So far it was one of the best and helpful educational course I ve had ! I love the way that she taught and broke everything down .I'm looking forward to the next courses and videos .Thanks Ashlee !

Christina Doshna

Great overview

I loved the breakdown of all the steps. Ashlee you make a great instructor! Love having the easy access of doing online classes, when life gets to busy to travel!

Angela Deaton


I was so excited to get this theory series online. I have attended 3 training classes already and there is still so much knowledge and things to revisit with this video series! Its not just basics you can use all of this every day. Cant wait for m...

What's included?

6 Videos
10 PDFs
3 Presentations
Ashlee Norman
Ashlee Norman
Independent Educator

About the instructor

Most people do a Job, I do a Dream. The Passion and Excitement I bring to my Craft comes from a place of Love. It is with that Love that I am driven to share my Knowledge and Experience with the purpose of Elevating my Industry.

I originally fell in love with the craft back stage in high school theater and immediately enrolled in Beauty School at 17 years old. I keep my passion alive by continuing my education through attending advanced academies including Vidal Sassoon, Toni and Guy, Bumble and bumble, and Wella Studios.  I also attend Independent Education including Tracey Cunningham, Romeu Felipe, Nine Zero One, and Joseph Dimaggo. While investing in myself, I was building in salon education programs in the form of monthly whole salon teach-backs and bi-weekly assistant training for 8 years. At the beginning of the Independent Educator/ Social Media influencer area I was posting techniques and formulas that organically grew my following and led to requests for me to travel to teach. After 3 years of teaching all over North American, up to Canada, and across the pond to London, the requests for online education became too abundant to ignore.

Today I continue to pursue progression in my Craft and spread the Love through this Online Education Platform, traveling as an Independent Educator, and working with clients Behind the Chair.

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